book-up : graduation project

The aim of this work is to help Yield & Travel, a marketing consultancy startup, which offers hotels a marketing strategy.
This one is based on a little-known process : yield management.
To inform hotels about the challenges of distribution, and to make them aware of the need to adopt an appropriate pricing strategy,
a whole identity is set up and described throught differents communication supports.

Graphic charter made for book-up. It explains the creation of the logotype, in details. Visual representing the final version of, the website of book-up.