book-up : graduation project
The aim of this work is to help Yield & Travel, a marketing consultancy startup, which offers hotels a marketing strategy.
This one is based on a little-known process : yield management.
To inform hotels about the challenges of distribution, and to make them aware of the need to adopt an appropriate pricing strategy,
a whole identity is set up and described throught differents communication supports.
![Graphic charter made for book-up. It explains the creation of the logotype, in details.](img/bookup/bookup-graphic-charter.jpg)
![Visual representing the final version of book-up.fr, the website of book-up.](img/bookup/bookup-website-showcase.jpg)