book-up is an innovative method developed by the revenue management consultancy Yield & Travel, designed to optimize net revenue for hotels by refining pricing strategies and distribution channels. Unlike traditional approaches, book-up focuses on increasing net revenue after commissions, prioritizing efficient sales channel management rather than simply monitoring competitors. (book-up.fr)
As part of my final year project, I collaborated with Yield & Travel to create the complete visual identity for book-up. This included designing the logo, developing a detailed brand identity guide, animating the logo, designing and coding the website, and producing an explainer video in motion design.
Graphic Designer
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